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Under the umbrella of NKD we create a lot of printed product catalogue for their children brand called Liegelind. All catalogues used the same layout and we had to use the current design elements such as prices, typography, product picture usage and logo placing. While I was working on these tabloid size brochures I always enjoyed the work because of the content was more easy going than in a usual NKD catalogue.
In several cases I was the project manager of the works of these brochures.
Some cases NKD wanted to show these products on their in-store displays. I was responsible for the creation of these videos too.
The Liegelind sub-brand got its own catalogues in every quarter of the year. Usually these products were presented in the normal NKD catalogues. In this special issues collect the whole series of products, used different layout and size for the product placement and also we need to switched the visuals toward a style which is better fitting to the children and their parents taste.
Here is the example of these catalogues/borchures
One of my tasks were to create animation videos based on the catalogue materials. Making these was just as fun as the time I spent on the creation of the brochures.
The main goal always was the easy and fun visual to catch the attention of the possible customers at the stores. Although these animations never used audio I always imagined them with audio effects and some light music at the background. These small animation movies functioned as a image building materials as well. The company used these videos on their offices and outdoor displays as well.
...I always imagined them with audio effects...
The main goal was ... to catch the attention of the possible customers at the stores.
