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This company was one of my main responsibility at an advertising agency. I made the layout of their weekly product catalogues, I created video content for their POP video displays, a special stadium advertisement, animation video and SoMe posts.
Although in the 2020s the printed product catalogues slowly became obsolete these were necessary for some markets a couple of years ago. We created these catalogues for printing in a size what is easily fit into any postbox and I also uploaded the PDF versions of them to their online space. Me and my colleagues did all of catalogues with several languages in Europe. The layouts were almost the same. I was the creator of these layouts.
A simple example about the catalogue content. There were German, Czech, Italian, Slovenian and Croatian language mutations (versions) based on the same layout.
Although in the 2020s the printed product catalogues slowly became obsolete these were necessary for some markets a couple of years ago.
NKD was one of the first companies in Germany that used point of purchase (POP) video displays in their stores. I was the creator of these product videos. The videos were made based on the catalogues’ content and products. The videos were silent and the content was created and based on the products that were on offer in the actual week.
Here is an example of the placement of the displays at the stores. If a product was on sale then it was in the video.
The videos were made based on the catalogues' content and products.
Here are a couple of examples of the POP videos. As you can see the content of the videos created the actual products that were on sale at that time.
All of the product pictures were animated and the text created with same typography like in the catalogue to create a consistent design. This was the part of the systemic design thinking while I worked on these kind of projects.
The company was one of the main supporter of FC Nuernberg football club. That’s why they wanted me to make a support video for the stadium display. This was a very specific size and resolution. Me and my colleague worked together in a close collaboration to create this animation video with sounds and with the NKD audio logo.
Me and my colleague worked together in a close collaboration to create this animation video with sounds and with the NKD audio logo.
The animation of the logo expresses the strength of the team’s defence. The animation shows the NKD logo as a goalkeeper who can catch all of the balls.
Our goal was to create a funny display for fans that could encourage them and the team as well.
We created all animation on the logo and the items in the video. The sounds were my creations.
We needed to level up the video sound otherwise the fans couldn’t hear the NKD sound logo.
In the end, we created three different versions where the text was the only difference.
The NKD as a company has several charity program. All of these charity programs got their completion video. These videos were for presentation and promotional purposes only.
This (animation) video was based on and created with the usage of the childen drawings.
In this occasion, NKD supported a rebuilding and modernizing of a water well at a school yard.
That was one of my favourite tasks. I was always dreamt of creating some similar kind of short animation. The children made hundreds of draws about the life in Dhakka city. This video was based on and created with the usage of children drawings. In this way, I could create a small story, a look around scene over Bangladesh where every character (draw) were implemented and animated.
